To become the leaders in Lighting products supply and manufacturing. Lead the industry in IOT & Electrical products and aim to become a dominant player in the Middle East region by 2023.
Leverage the company’s strong legacy, creating reliable innovations, focusing on smart technologies, and integrating sustainable lighting and electrical products with the larger eco-system of the customer space. Delivering simplicity and excellence.
Trust, transparency, and teamwork are at the company’s core with a high level of integrity and passion.